Introduction
SWOT analysis is used to identify the strengths, weaknesses, opportunities, and threats related to the current business situation.
Approach
- Participants add items to each of the four categories for a specified time box.
- When the time box is complete, participants should review the items. Duplicates can be merged. Related items can be organized into clusters.
- The team should finalize the workshop by identifying the most impactful items in each area.